Twitter said Tuesday it was buying Scroll and its ad-free news app to support the upcoming subscription service and direct money to journalism in the process.
The global messaging platform “one to many” did not reveal how much it pays for Scroll, which owns the Nuzzel application.
The US-based Scroll confirmed the acquisition, apologizing to users that it will go into private beta as it is integrated into the Twitter subscription game later this year.
“The scroll is at the heart of a coalition of publishers and platforms building a new model of consumer experience that sustainably funds journalism,” said CEO Tony Hale. blog post.
“At the heart of this is a simple membership that allows people to fund the sites they love without having to deal with ads and trackers they don’t like.
Subscribers can visit a number of websites such as The Atlantic, The Verge and USA Today for news “without ads, without fraudulent trackers and without clickbacks,” according to Scroll.
News publishers get attention and money in the process.
“As a Twitter subscriber, the photo gets access to first-class features where you can easily read articles from your favorite newsletters or a writer’s newsletter from Reviewas part of your subscription goes to the publishers and authors who create the content, “Park said.
Twitter is struggling to create ways to make money from its service without disrupting the flow of real-time posts, which is the defining feature.
Twitter last week reports weaker-than-expected profits and disappointing consumer growth.
A key figure for “average monetized daily active users” is below expectations of 199 million, an increase of 20 percent over a year ago.
Twitter is struggling to expand beyond its core audience of celebrities, journalists and political leaders, even if it has become an important forum for political debate.
“People turn to Twitter to see and talk about what’s happening, and we help them find their interests faster, while making it easier to track and engage in conversations,” said CEO. Jack Dorsey said during a conversation about profit.
Twitter faces challenges in dealing with misinformation and obscene content, although it seeks to become a platform for political discourse.