After years of growth, the smartphone market in India declined for the first time in 2020, marking an annual decline of 1.7%, according to a report by the International Data Corporation (IDC). The market came out in 2020 (from January to December) with 150 million copies. The conclusions, restrictions and exclusions imposed by the COVID-19 outbreak are cited as the main reason for the decline by the Market Research Agency. Although it showed negative growth on an annual basis in 2020, the Chinese smartphone maker Xiaomi managed to grab the most market share for both the fourth quarter of 2020 and 2020.
“Mandates to stay at home, distance work, distance education, travel restrictions and production shutdowns have led to a slow H1’20 (down -26% on an annual basis), particularly affecting 2Q20,” reports on Monday. Despite the slow first half of the year, the Indian smartphone market managed to recover in the second half of the year, when the markets gradually began to open again, reporting growth of 19%, according to IDC. Consumer devices, such as smartphones, laptops and tablets, are experiencing a resurgence as more users adapt to distance learning, work from home and home entertainment.
IDC notes that shipments of 5G smartphones exceeded three million in 2020, as Chinese OEMs released aggressive units throughout the year. However, the acceptance rate is lower than desired, mainly due to the lack of a suitable 5G network and high prices for 5G phones. IDC said that India is expected to introduce a 5G network in late 2021 or early 2022.
As regards market shares, IDC reported that Xiaomi manages the tables with 27% (12 million units) in Q4 2020 and the same share for the whole year (41 million units). The smartphone giant reported growth of Q4 on an annual basis of 12%, but the overall growth on an annual basis in 2020 was -6%. Samsung ranked second, with a market share for Q4 2020 of 17% (7.7 million units), but an annual market share of 20% (29.7 million units). Samsung’s overall growth for the year 2020 was reported at -4%.
Vivo ranked third with 17 percent market share for the fourth quarter (7.6 million units), 18 percent annual share (26.7 million units) and 12 percent overall growth on an annual basis. Realme ranked fourth with 12 percent market share for Q4 (5.2 million units), 11 percent annual share (19.2 million units) and 19 percent overall growth in 2020. Oppo ranked fifth with 11% market share for the fourth quarter, 11% annual share (16.5 million units) and a total growth of one percent in 2020.
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