Xiaomi maintained its position as the market leader as smartphone shipments in India grew by 11% on an annual basis in the first quarter of 2021 (Q1 2021), a new report shows. A total of 37.1 million smartphones were in the country. According to Canalys, the growth is due to “favorable macroeconomic factors” that have allowed smartphone vendors to take advantage of the growing importance of distance learning smartphones, as well as work from home and leisure for Millennials during the COVID-19 crisis. .
According to Canalys Smartphone Market Pulse from Q1 2021, Xiaomi topped the table again with its 10.5 million shipments, representing 28 percent of India’s market share. He followed him Samsung, which delivered 7 million units, capturing a market share of 19 percent – a drop of 21 percent in the previous quarter. Vivo grabbed third place with 6.7 million shipments, Опо grabbed fourth place with 4.7 million units and Realme completed the top five rankings with 4.3 million shipments in the quarter ended March 31, 2021.
On an annual basis, Xiaomi’s market share decreased from 31% to 28%, Samsung’s share remained at 19%, Vivo registered a decline from 20% to 10%, Oppo’s share increased from 10% to 13%, Realme’s market share remained at 12%, and there was a 2% increase in the share of other smartphone players in the Indian market. It should be noted that smartphone shipments in the Indian market decreased quarterly compared to the first quarter of 2021. Smartphone shipments to India in the fourth quarter of 2020 were 43.9 million units, according to report from Canalys.
“In the first quarter, when COVID-19 seemed to calm down, the market saw a wide range of device offerings and a vibrant offline channel that catalyzed demand,” the report said. According to Canalys analyst Sanyam Chaurasia, Xiaomi’s continued focus on its multi-brand strategy in established online channels, as well as new initiatives such as Mi Store on Wheels to increase its offline presence, have helped the company maintain its top spot.
“In the premium segment, Apple there was a stellar performance in the traditionally soft quarter. After a strong festival quarter, it shipped over one million iPhones in the first quarter, in demand for iPhone 12 supported by local meetings and attractive financial proposals, as well as sustainable demand for the elderly iPhone 11. But the celebration for the whole market will be short-lived, as the revival of Covid-19 in India in Q2 will break the momentum, “said Chaurasia.
Regional blockages can hinder the transport of raw materials and devices, which can be an obstacle for smartphone brands to create an optimal stock in the second half of the year. Another Canalys analyst, Varun Kanan, said that a combination of “the ongoing supply crisis of key import components and the weaker rupee will make it difficult for suppliers to maintain margins at current price levels.”