Spotify jumps on the band “Stories” with Spotify Clips. At its online Stream On event on Monday, Spotify announced Spotify Clips – à la Snapchat and Instagram Stories – which will be available on Spotify artists’ pages and allow them to connect with fans in a new way. The ever-expanding distribution of “Stories” (an ephemeral way to share photos and videos, usually in 24 hours) between platforms has become a bit of a joke – even offered on LinkedIn (why?) – and it’s only natural / inevitable that Spotify he would also like to enter Stories. Spotify Clips is currently being tested.
Of course, unlike other platforms, Spotify Clips will behave very differently – it will not be available to everyone for one. Listeners, people like you and me, will not be able to share their own Stories. Instead, only select creators with a Spotify for Artists page will be able to upload photos and videos to Spotify Clips. Along with the Stream On event, Spotify reported that more than 10,000 Indian artists have submitted their profiles to Spotify for Artists after the world’s largest music subscription service launched in South Asia two years ago.
The “stories” are essentially for the daily active users of the growing platforms with Instagram revealing in 2019 that 500 million users check Instagram Stories every day. This raises an interesting point: why don’t fans just continue with their favorite artists on Instagram, where they already are, instead of opening another app? Maybe if there is exclusive content. Spotify will hope that the artists do this – making people come to Spotify Clips and then stay to play some songs.
Spotify now has more than 345 million active users per month and over 155 million paid subscribers worldwide, the music giant based in Sweden announced earlier in February.