Smartphone sales in India fell 13% in the second quarter from the previous quarter as the second wave of COVID-19 infections harmed demand in the world’s second-largest smartphone market, a research report said Thursday.
However, buying smartphones online helped increase sales by 87% compared to a year earlier. According to Canalys market research firm.
“Smartphone vendors in India have speculated COVID-19 will not return and several have planned to invest in infrastructure for branded stores and partnerships with third-party offline channels. But once again, they were forced to move quickly to an online strategy, “said Canalys analyst Sanyam Chaurasia in the report.
Chaurasia predicts that the country will recover in the second half of this year, as vaccinations boost consumer confidence and as smartphone brands launch new products.
As the threat of a third wave of COVID-19 infections is still looming in India, customer behavior and industrial operations will continue to adapt to pandemic conditions, helping to reduce the impact, the analyst wrote.
© Thomson Reuters 2021