Sindhu names ambassadors of athletes for IOC’s Believe in Sport campaign

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Photo file of PV Sindhu.

World champion and Olympic medalist of silver medal PV Sindhu and world number 11 from Canada Michelle Lee have been nominated as ambassadors of athletes for the International Olympic Committee’s “Believe in Sport” campaign, the World Badminton Federation announced on Monday.

The two have been world ambassadors for the BWF “I’m Badminton” campaign since April last year.

“I am honored to be nominated by the IOC as ambassador. I stand with my fellow athletes in the fight against any form of fraud or manipulation of the competition. Together we are stronger,” Sindhu said in a statement.

Praising Sindhu, Secretary General of the Indian Badminton Association (BAI) Ajay Singhania said: “This is a recognition of her sincerity, honesty and integrity to the game she has dedicated and played during her sporting years.

“We at BAI are extremely happy and proud to see that this champion athlete has been chosen for this coveted honor on the world stage.”

In badminton, the manipulation or fixation of matches involves influencing the course or outcome of a badminton match to gain an advantage for the individual or others.

“We all want to be on the same starting line. It’s so important to be honest, because it’s a true representation of your abilities,” said Lee, the 2014 British Community Games champion.

As part of the campaign, Sindhu and Li will engage with the badminton community through online webinars and social media posts to highlight the risks involved and teach them how best to defend themselves in the light of manipulation opportunities. of their competition.

“Competitive manipulation is becoming an increasingly global issue, and protecting fair players is a top priority for the BWF,” said BWF Secretary General Thomas Lund.

“By joining forces with the IOC in nominating two of our most popular players, Pusarla (Sindhu) and Lee as ambassadors, we believe we can have a positive impact in the fight to protect integrity in sport.”

The campaign was launched in 2018 to raise awareness among athletes, coaches and employees about the threat of competition manipulation.



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