Samsung saw the most shipments of smartphones worldwide in the first quarter of this year. Global shipments of smartphones were 340 million units in the first quarter of 2021, according to the latest report by Strategy Analytics. Deliveries rose 24 percent year-on-year, the highest growth since 2015. This could be largely due to increased distance work and online training, which helped boost smartphone sales. Samsung was the best-performing smartphone maker with a 23 percent market share in the first quarter of 2021. Huawei failed to enter the top five global smartphone shipments, with Oppo and Vivo in fourth and fifth place, respectively.
The latest analysis strategy report suggests this Samsung remains the largest supplier, delivering 77 million smartphones worldwide in the first quarter, up 32 percent year-on-year from 58 million in the first quarter of 2020. Sales growth is due to the new affordable Galaxy A-4G series phones and 5G, as well as earlier launches Samsung Galaxy S21 series. Apple came in second, sending 57 million iPhone units worldwide, capturing 17 percent volume market shares.
Xiaomi reports an increase in global shipments of smartphones in the first quarter of 2021 and ranks third in terms of volume of smartphones delivered, the report said. It shipped 49 million smartphones worldwide and took 15 percent market share in the first quarter of 2021 from 10 percent a year ago. This is due to the strong performance of the brand in India and China and its expansion in other regions such as Africa, Europe and Latin America.
Huawei was not part of the first five global smartphone shipments in the first quarter of 2021. Опо and Vivo ranked fourth and fifth, respectively, with 11 percent market share. Oppo shipped 38 million units in the first quarter of this year, while Vivo shipped 37 million smartphones, according to Strategy Analytics. Vivo gained a lot last year and grew by an impressive 85 percent on an annual basis in the first quarter of 2021.
Globally, the top five suppliers took 76% market share in the first quarter of 2021 compared to 71% a year ago. Linda Sui, Senior Director of Strategy Analytics, said: “The Chinese smartphone market has had a sensational quarter driven by the success of 5G products at various price levels. Chinese smartphone shipments increased by + 35% year-on-year, reaching 94 million units in the first quarter of 2021. Chip shortages and side constraints did not have a significant impact in the first quarter among the top five brands, but it was and will be be a problem for smaller suppliers over the next few quarters in our view. “
Why did LG give up its smartphone business? We discussed this on Orbital, the podcast Gadgets 360. Later (from 22:00) we talk about the new cooperative RPG shooter Outriders. Orbital is available at Apple Podcasts,, Google Podcasts,, Spotifyand wherever you get your podcasts.