Justice League Snyder Cut – the long-awaited four-hour reduction of the director Justice League by director Zack Snyder, assembled from hours of unused footage – finally coming out this Thursday, March 18 around the world. This has become a reality primarily thanks to a long-running fan-led social media campaign – one that has brought a mountain of vitality to anyone who offers the slightest critique of Snyder’s approach to superhero movies. The other (bigger financial) reason is the existence of HBO Max, a little-known streaming service owned by WarnerMedia, the American entertainment giant, which also owns Justice League Warner Bros. studio, which in turn owns DC Comics itself.
In May last year, a week before its launch in the US, HBO Max announced that will do Justice League Snyder Cut – then considered a pipe dream and a mythical thing that exists in the minds of DC fans (and on Snyder’s laptop as an unfinished production) – it actually happens. For HBO Max, it was a way to proclaim that we not only listen to the fans, but also want to meet their requirements. To that end, HBO Max will eventually raise $ 70 million (about Rs. 508 crore) to help Snyder finish your version of the movie. In return, he hopes to generate good faith for HBO Max, the “exclusive” home of Justice League Snyder Cut. In essence, this was a marketing tactic to attract more subscribers.
And the boy needs them. According to the latest available numbers, HBO Max is over 17.2 million active subscribers who pay at the end of 2020 – in an approximately seven-month period. On the other hand, Disney + had accumulated 50 million subscribers after five months. Of course, the pricing is quite different (HBO Max is more than twice the price of Disney +, but its catalog is also twice as large as that of Disney +) and Disney takes advantage of Hotstar’s existing subscriber base in India. But the most important thing about HBO Max is that it struggles to transform everything that exists HBO subscribers (over 37.7 million) to HBO Max, although none of them have to pay anything extra. This says a lot about the cost of the service (or lack of awareness).
HBO Max is certainly not missing from big names, keep in mind. Naturally, it has all the content that HBO has to offer. This includes similar Game of Thrones, The Wire and The Sopranos – one of the best TV shows of all time. Thanks to his WarnerMedia owned by HBO Max offers some of the most popular TV shows from Friends to The Big Bang Theory. It also has some of the greatest films of all time from sister company Warner Bros. the black Knight,, The matrix, and Lord of the Rings trilogy. And to further attract new subscribers, HBO Max is release of Warner Bros. ‘2021 theatrical editions, from Godzilla v. Kong to The suicide squad, on the same day as the cinemas – at no extra charge.
You would think that a streaming service with such a pedigree and willingness to disrupt the traditional theatrical model (thus earning the wrath of Christopher Nolan), there would not be so many problems with dialing subscribers. Just for comparison – if you want to have access to everything above in India, you will need everything Netflix,, Disney + Hotstar, and Amazon Prime Video. And even then, you wouldn’t have access to any of the theatrical movies at home. If HBO Max does not exist in the market (which currently means every country except the US), then Warner Bros. he only plays them in cinemas. An option that is getting smaller and safer, given that India is fast seeing a second wave of COVID-19.
The lack of an international presence on HBO Max also affected the spread of Justice League Snyder Cut. In areas where HBO has a streaming service (and select other markets), Justice League Snyder Cut will be available through a subscription-based model. But in most parts of the world, Justice League Snyder Cut will only exist for video on demand. He will do it in India be available March 18 on Apple TV (formerly iTunes Movies), BookMyShow Stream,, Google Play/ Movies on YouTube,, Hungama game, and Dad Sky. This means that you will have to pay for the film directly – you can choose to rent or buy – as you would while watching a movie in theaters.
To me, this sounds like a missed opportunity. On the one hand, you have HBO Max, a new platform thirsty for subscribers. On the other hand, you have Justice League Snyder Cut, perhaps the hottest property in the fandom at the moment. This was the perfect time for HBO Max to go global. (He had 10 months to prepare for it and solve licensing issues for Friends, The Dark Knight, and everything else.) Justice League Snyder Cut could be the perfect entry for millions of new subscribers. Instead, HBO Max allows Justice League Snyder Cut fans to become a one-time customer when it could invite them to a whole new world if it was part of a subscription.
There is also a small issue specific to India: the video-on-demand strategy remains completely unproven in India. It has a negligible contribution to film revenue, which is why India’s theatrical model is essentially short-circuited: films move directly from cinemas to streaming. But this does not apply to the subscription model. Disney +, the only one to reveal India-specific figures, grew out of 8 million last April to 28 million paid subscribers to February. In fact, 30 percent of Disney + ‘s global subscriber base is from India, although it is acknowledged that most of them are probably on board cricket action or local soap operas and reality TV. But he sees enough success oak marvel shows in Hindi, Tamil and Telugu. Meanwhile, Snyder Cut will not have local language versions.
For what it’s worth, HBO Max has said that it will launch in an additional 60 countries by the end of 2021 – 39 territories in Latin America and the Caribbean at the end of June and another 21 markets in Europe in the second half of the year. In fact, Justice League Snyder Cut will launch on HBO Max in Latin America and the Caribbean, which means the most DC fans there will actually have to wait three months to catch him officially. From this perspective, video output on demand for Snyder Cut may actually be a good thing. At least we get it on time – and we haven’t been pirated. Warner Bros. not for luck makes Disney + with The Mandalorian, whose first season was limited to five countries at the premiere.
Justice League Snyder Cut may have arisen from the need to develop HBO Max, but by leaving it at the premiere off the platform, it puts fans first. For something that actually exists because of their voice, this is appropriate.