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Google will resume political advertising in the United States and will impose a delay imposed last month

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Google said Monday it would lift its ban on political advertising on its platform, which was imposed last month after the upheaval over the violent uprising in the US Capitol.

A Google a statement to AFP said the internet giant would lift the ban on Wednesday, which had been ordered to comply with its “sensitive events” policy.

“We will continue to strictly enforce our advertising policies, which strictly prohibit visibly false information that could significantly undermine credibility in elections or the democratic process,” the statement said.

The ban ordered on January 13 to block, in particular, any advertisements seeking to undermine the credibility of the previous US presidential election. Joe Biden inauguration. In an email, Google said the action was taken “after the unprecedented events of last week and before the upcoming presidential inauguration.”

At the time, the Internet giant said it was suspending all political advertisements, including ads related to impeachment, the inauguration of President-elect Joe Biden or the Washington protests, because they could be used “to exploit the event or to increase Misleading information”.

The move made no exceptions for news organizations or commercials running ads.

On December 10, Google had to raise a temporary ban on election-related advertising that came into force after the polls closed in the U.S. presidential election in November and aimed to curb disinformation and other abuses on its platforms.

Facebook too on pause political ads after the Nov. 3 election, only briefly thawing ads around the U.S. Senate election in Georgia earlier this month.

A Google spokeswoman said the company had used a limited version of its policy for a “sensitive event” since the January 6 US Capitol assault by supporters of the president. Donald Trump, which meant that it did not allow advertisements related to political violence in the Capitol.


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