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Google Search to embrace “Update experience on the page” From mid-June 2021

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Google Search will gradually begin considering “updating the new page experience” for its ranking systems from mid-June 2021, Mountain View announced. The update was scheduled to be released earlier in May. The search giant said it wanted to ensure that web publishers and site owners had some time to implement the changes needed to update the site’s practice. The improvements coming from the new update are aimed at improving Google Search. It will also stop displaying the AMP badge. The icon is currently available and is used to indicate AMP content in search results.

“We will begin using page experience as part of our ranking systems starting in mid-June 2021. However, page experience will not play its full role as part of these systems until the end of August,” Google said in a blog post.

The page experience update was originally announced in November and was designed as one of the factors allowing Google ‘s ranking systems to view page experiences while displaying pages in its search engine. The company said the update should not lead to any “drastic changes” for the sites.

Google’s move to gradual expansion is also expected to help look for unexpected or unintentional problems.

“We hope that this adjusted launch schedule will help you continue to improve your website, given the experience of the pages,” said the search giant.

In addition to announcing the new release schedule, Google described in detail what will be part of the latest update. This will include three main indicators of Web Vitals, namely Maximum Content Paint (LCP), First Delay (FID), and Cumulative Layout Change (CLS). Google will also no longer consider the AMP format as a parameter to display results in its Top Stories carousel feature, and will index sites for this proposal if they meet Google News policies. Google Search will also begin to disappear with the AMP badge icon, as the page update will be distributed later this year.

Google has also presented a special report on the practical work of the page, which will be available in the Search Console. This new report will include the existing Core Web Vitals report, as well as components such as HTTPS security, absence of intrusive interstitials, safe browsing status and convenience for mobile devices. It will show metrics such as the percentage of URLs with a good page experience and search impressions over time.

The Search Performance report also allows you to filter pages with good page experience to allow site owners to track how those pages compare to other pages on the same site.

In addition, as Google appears to be working to remove the AMP framework, it has also announced the total availability of SXGs. Google search for all web pages.

“SXG allows Google Search to use privacy-retaining retrieval techniques in compatible browsers, which can lead to an improved page experience,” the company explained.


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