Australia said on Wednesday that promised laws forcing technology giants to pay media for content had already succeeded after reports emerged that publisher and distributor Nine Entertainment had agreed to a licensing deal with Google.
The Alphabet the owned company agreed to pay Nine more than AUD 30 million (approximately Rs. 170 crores) per year for its contents, two of Nine’s newspapers reported, citing unidentified industry sources. The deal will be officially signed in the next two weeks, the newspapers said.
A Nine spokeswoman declined to comment to Reuters. A Google a spokesman also declined to comment.
Nine will be the second major Australian media company to reach an agreement with Google just as the country’s parliament prepares to pass laws giving the government the power to set Google content fees.
Nine rivals on Monday Seven Western media said she had reached a deal that local media reported would include a US company that paid her A $ 30 million (approximately 170 kroner) a year.
“None of these deals would have happened if we didn’t have the legislation before Parliament,” Australian Treasurer Josh Friedenberg told reporters.
“This legislation, this world’s leading binding code, attracts the parties to the table. We held the line and held it tight.”
The Australian federal government says it still plans to introduce laws that effectively enforce Google and the social media giant Facebook to conclude deals with media companies or to set fees for them – for voting in the coming weeks.
Last year, seven smaller media companies, specialized websites and a regional newspaper signed deals to get their content on Google’s News Showcase platform, but the country’s major metro stations failed to reach an agreement.
Several major local media players, including Rupert Murdoch’s local News News division, which owns two-thirds of Australian newspapers, have not yet announced deals with Google. A News Corp spokesman was not available for comment immediately on Wednesday.
The media around the world are trying to find a way to compensate for the decline in advertising revenue, traditionally their main source of income, which has led to widespread closure.
In January, Reuters, a division of Thomson Reuters Corp., struck a deal with Google to be Google’s first global news provider for Google’s News Showcase.
© Thomson Reuters 2021
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